Friday, 14 June 2013

Background on Hurricanes New Logo Designer

Chris Polychronopoulos is a Creative Director working for one of the most awarded digital marketing agencies in the world, AKQA INC. AKQA is known for innovative digital brand and marketing experiences for Nike, Audi, Google, Budweiser, Jordan and more. Chris is currently working on numerous accounts in the company’s New York office.

Chris grew up in Lethbridge playing for various sports clubs including the Lethbridge Cosmos Soccer Club, Lethbridge Minor Hockey, Lethbridge Baseball and attended Winston Churchill High School where he played point guard for the Churchill Bulldogs, winning a 3A Zone Championship title in 1998.

He attended the International Academy of Design in Montreal, studying Graphic Design and Digital Multimedia. He’s spent the last 13 years crafting unique design and shaping strategic marketing platforms for some of the world’s most iconic brands including Google, Disney, Olympus, Morgans Hotel Group, Dell, Chanel Egoiste, M.A.C cosmetics, Bank of America, Dow Chemical, Best Buy and Anheuser-Busch.

His diverse background of business strategy and design expertise began in Montreal and then in Calgary, working on brand development and advertising with high profile clients such as Molson, The Calgary Flames, Concorde Group, Cove Properties, Homes by Avi and Calgary Magazine. Eventually landing at global digital marketing agency Critical Mass, gaining valuable experience creating global, 360 multi-channel marketing campaigns and large e-commerce websites, mobile, tablet and social media experiences.

Before landing in New York in 2011, Chris spent 4 years in Austin, Texas, where he worked with innovative digital agency Schematic to help launch and lead creative for the company’s fourth US location. There he created global marketing programs, and designed groundbreaking online, mobile and digital multi-gesture work with various teams in Austin, New York and Los Angeles.

The work he’s lead and conceived has been mentioned in Fast Company magazine, Time Magazine Online, USA today and Reuters. Chris is an active member of the American Institute of Graphic Designers (AIGA) and the Art Directors Club (ADC).

(From Esther Madziya, Hurricanes Media Relations)



  1. So the rumors are true. It strikes us as funny how they would hire a board member's brother out of NYC to design this logo. As a community owned team I would be interested to know how many local design firms were approached to offer suggestions for this project and what the final bill was. Certainly before the B.O.D. spent the money paying a family member in the eastern U.S. they would have looked to keep that money here and support the community they so desperately need to support them.

    Wouldn't they?


  2. Obviously an artistically talented individual . I personally like the new logo. It looks good on the new uniform

    Slap Shot

  3. As I previously stated, I'm underwhelmed by the new logo especially considering they hired a professional company for it. I would've liked to have seen the Hurricanes keep it within the community (as cc said). I hope they didn't pay an 'arm and a leg' for the new design because in my opinion it's not an overwhelming design and is missing a number of important elements. (One of them being something to represent the fact the team is based in Lethbridge. That should've been important since it's being used by other teams in the LAA (ie. Lethbridge Minor Hurricanes)

    Poke Check

  4. Good logo if we where the Fox Creek Hurricanes. I also agree local would have been a good move. Long Run

  5. Because the logos done by locals the last 20 years have really worked out for them. If they did that again they'd probably end up SUED again-ha ha.

  6. Thats a pretty serious resume.

    Cool he's originally from Lethbridge though.

  7. One of the greatest people you could ever meet.