There's no question the Hurricanes have gone through a number of logos over their 25 year history, most of those in the last 10 to 12 years. I had a chance to sit down with Business Manager Jim Bradley to talk more about the new logo. The logo pictured below will be on the Hurricanes white away jerseys starting this fall.
Pat: Jim, why is it important that this organization pick a logo and stick with it. There've been a number of different ones over the last few years.
Bradley: "Logos since the beginning of organized sports, teams have had jerseys whether it be baseball or hockey. Team have had to identify themselves. This is a very important part for our marketing, is the uniform and/or logo needs to represent our brand and ultimately our organization." The logo below will be on the Hurricanes home red jerseys this season.
Pat: With all the different logos the Hurricanes have had over the years, why this one going forward?Bradley: "Well, for me it's about finding the centre of the organization. We have to find out who we are and our logo and uniform need to have consistency. From a logo and jersey standpoint, it's a visual symbol of the brand."
Pat: Jim, what about this specific logo made you guys decide this was the look and design you the organization wanted?
Bradley: "Well, clearly everything in your logo and uniform needs to communicate and have a purpose, whether it be the shape of the logo, type set, graphic elements, or the colours. Lots of studies out there talk about the importance when it comes to the shape of a logo and that horizontal-type logos are better. There is obviously some heritage with this logo. We're drafting a little bit off of what the Capitals (Washington) have done, but some of this goes back to what the original Hurricanes had, with the stars on the jersey. That's a big part of the Hurricanes heritage. As for the colours, the red, white, and blue goes back with the Hurricanes as well. We're leaning on red as kind of our core-base colour. I think red just represents so much about excitement, energy, and passion."
Fans will be able to purchase merchandise this coming season with the Hurricanes new logo featured.
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