Background on Hurricanes New Logo Designer

Chris Polychronopoulos is a Creative Director working for one of the most awarded digital marketing agencies in the world, AKQA INC. AKQA is known for innovative digital brand and marketing experiences for Nike, Audi, Google, Budweiser, Jordan and more. Chris is currently working on numerous accounts in the company’s New York office.

Chris grew up in Lethbridge playing for various sports clubs including the Lethbridge Cosmos Soccer Club, Lethbridge Minor Hockey, Lethbridge Baseball and attended Winston Churchill High School where he played point guard for the Churchill Bulldogs, winning a 3A Zone Championship title in 1998.

He attended the International Academy of Design in Montreal, studying Graphic Design and Digital Multimedia. He’s spent the last 13 years crafting unique design and shaping strategic marketing platforms for some of the world’s most iconic brands including Google, Disney, Olympus, Morgans Hotel Group, Dell, Chanel Egoiste, M.A.C cosmetics, Bank of America, Dow Chemical, Best Buy and Anheuser-Busch.

His diverse background of business strategy and design expertise began in Montreal and then in Calgary, working on brand development and advertising with high profile clients such as Molson, The Calgary Flames, Concorde Group, Cove Properties, Homes by Avi and Calgary Magazine. Eventually landing at global digital marketing agency Critical Mass, gaining valuable experience creating global, 360 multi-channel marketing campaigns and large e-commerce websites, mobile, tablet and social media experiences.

Before landing in New York in 2011, Chris spent 4 years in Austin, Texas, where he worked with innovative digital agency Schematic to help launch and lead creative for the company’s fourth US location. There he created global marketing programs, and designed groundbreaking online, mobile and digital multi-gesture work with various teams in Austin, New York and Los Angeles.

The work he’s lead and conceived has been mentioned in Fast Company magazine, Time Magazine Online, USA today and Reuters. Chris is an active member of the American Institute of Graphic Designers (AIGA) and the Art Directors Club (ADC).

(From Esther Madziya, Hurricanes Media Relations)

Thanks,
Pat

Lethbridge Hurricanes Unveil New Look

This logo will be on the white away jersey

The Lethbridge Hurricanes unveiled a new logo and jersey Thursday at the ENMAX Centre.

Late last year, the Hurricanes were informed by the NHL that the club could no longer use the current logo. In the months and weeks that followed, the Hurricanes formed a committee, reached out to three different designers and with Reebok, created a new brand and look.

Board President Brian McNaughton says the Canes want a brand to be proud of, that lasts with integrity and authenticity.

The hockey club feels this look represents the community, fans, players, and it celebrates the passion, excitement, and love for the game of hockey. The Hurricanes also announced a partnership with Lethbridge Minor Hockey that all Rep teams will be adopting the new logo on their uniforms and they'll also be known as the Lethbridge Junior Hurricanes.

 

Left to right: Jamal Watson, Russ Maxwell, Brady Ramsay, Johnny Hogue

The Hurricanes will continue using the white jersey for their away colours and the a red jersey for home. The logo on the red jersey will see the colours reversed as in the photo below.

I spoke with Hurricanes Business Manager Terry Huisman about the change and the meaning behind the new stylized "H" logo.

Hurricanes Name Drake Berehowsky Head Coach

Drake Berehowsky (left) with GM Brad Robson (right)

The Lethbridge Hurricanes have officially announced the WHL team's new Head Coach.

Former NHLer Drake Berehowsky will be the new man in charge behind the bench, replacing Rich Preston who was let go a few months ago. General Manager Brad Robson made the announcement outside the Hurricanes dressing room Monday morning. Berehowsky becomes the 12th coach in Lethbridge Hurricanes history and tells me he's very excited to be moving his family to Lethbridge and to be part of the WHL.

Berehowsky has extensive experience as a player with six NHL teams, but also as an Assistant Coach in the AHL with Peoria and in the OHL with Barrie and Brampton.  GM Robson says Berehowsky's coaching experience and his high performance coaching certification with Hockey Canada shows how well prepared he is.

I had a chance to speak with both Drake and Brad about the hiring.


Thanks,
Pat